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Marketing that builds meaningful connections.
Every organization has a different story, but they all have one thing in common: they want to make a bigger impact. Here are a few examples of how thoughtful strategy, meaningful storytelling, and intentional marketing helped organizations overcome challenges and grow.
From Startup to Sustainable Growth
The Challenge
A growing consulting and professional development provider needed to build its marketing function from the ground up. With a limited digital presence and no long-term marketing strategy, the organization needed a scalable approach to support future growth.
The Solution
I developed the company's marketing foundation, beginning with a new website, email marketing program, and monthly newsletter. As the organization expanded, so did its marketing efforts—growing into product marketing, social media, SEO, partnership marketing, webinars, and strategic campaigns.
The Results
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Revenue increased 151% in three years.
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Annual revenue grew by more than $475,000.
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Built and led the organization's marketing function as it grew from an early-stage business into an international consulting and professional education company.
Services Provided
Marketing Strategy • Website Design & Management • Email Marketing • SEO • Product Marketing • Content Strategy • E-Commerce • Social Media Management
Keeping Donors Connected After a Crisis
The Challenge
Following a major natural disaster, an organization received an unprecedented wave of support from first-time donors around the world. The challenge wasn't raising money—it was maintaining trust and meaningful relationships during a long recovery.
The Solution
I created a long-term communications strategy that included email campaigns, videos, impact reports, and print materials. Throughout a two-year recovery effort, communications helped donors remain connected to the people, communities, and progress they made possible.
The Results
Helped retain nearly 5% of first-time crisis donors.
Created a consistent communications strategy throughout a multi-year recovery effort.
Strengthened donor trust through transparent storytelling.
Services Provided
Campaign Strategy • Email Marketing • Short-Form Video • Impact Reporting • Print Communications
Turning Donor Impact Into Meaningful Stories
The Challenge
A university needed compelling donor communications that demonstrated the impact of philanthropy across dozens of scholarship and program funds.
The Solution
Over multiple years, I interviewed stakeholders, gathered stories, and wrote approximately 80 impact narratives each year, translating complex initiatives into meaningful stories that strengthened donor relationships.
The Results
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Produced approximately 80 donor impact narratives annually over a multi-year partnership.
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Consistent donor stewardship communications
Services Provided
Copywriting • Storytelling • Donor Communications
Helping students find their future
The Challenge
A college wanted to strengthen its admissions communications across multiple channels while creating a more consistent experience for prospective students.
The Solution
I supported enrollment marketing through admissions emails, website content, and print communications designed to inform, engage, and encourage prospective students throughout the admissions journey.
Results
Created a more consistent admissions experience across digital and print communications.
Supported prospective students throughout the enrollment journey.
Strengthened messaging across key recruitment channels.
Services Provided
Email Marketing • Website Content • Print Communications
Work with Ashley.
Whether you're looking for ongoing marketing support, a fresh perspective, or simply aren't sure where to start, I'd love to hear your story.
Every great partnership starts with a conversation. Tell me a little about your business, and let's explore what's possible together.
Let's talk about your goals, your challenges, and where you'd like your business to go.
If we're a good fit, we'll build something great together.